On November 28, 2011, a report by Credit Suisse media analyst Stefan Anninger said that young people who grew up accustomed to watching shows online would be less likely to subscribe to pay television services, terming these people as "cord-nevers". Anninger predicted that by the end of 2012, the industry's subscriber count would drop by 200,000 to 100.5 million; Anninger's report also stated that consumers were not likely to return to paying for television. In the case of land-line telephones, people had believed younger people would eventually get them, but now numerous subscribers only have mobile phones. Anninger predicted that the same would hold true for pay television, and that providers would need to offer lower-priced packages with fewer channels in order to reverse the trend. Also using the term "cord-nevers" was Richard Schneider, whose company Antennas Direct was selling antennas through the Internet. After a decade in business, the company was selling 600,000 antennas a year. However, Schneider said some people only knew of the Internet and services such as Netflix and were not even aware broadcast television even existed. In a speech on November 16, 2012, Time Warner CEO Jeff Bewkes said "cord nevers" did not see anything worth paying for.
This streaming service so happens to be more current and up to date than Netflix. The drawback about this is that the latest movies and TV shows (from both broadcast and cable) often come with an extra price tag. Regardless, its HBO library is to die for. Episodes of shows you wouldn’t find anywhere else like The Sopranos, Six Feet Under, The Wire, Oz, and Band of Brothers are available for free with your subscription, and you won’t find them anywhere else. It’s HBO content covers up for the lack of its attention-grabbing originals. There are no adds, and the subscription fee is 99$ a year, but if you do the math you’ll realize that it’s less than 9$ a month.
Executives couldn't agree on how long to make old episodes available for subscribers. Some gave viewers only a day to catch up on a show they missed because the broadcasters had sold the reruns to another service. Others made past series available to subscribers for a month. Consumers became confused about where to go and how long they had to binge-watch a show. Some TV networks were slow to make their channels available online.
Happily, the NFL has remained committed to airing local market and national games on free broadcast TV networks, so your TV antenna is going to provide ample football coverage! You'll get Sunday games, Sunday Night Football and Thursday Night Football. The only thing missing is Monday Night Football, which is only available on ESPN. There's now a great solution for cord cutters to get ESPN at a low cost and we'll explain more in the Streaming Services section below.
Even when it comes to internet TV, it seems like some things never change. Similar to the cost creep we've seen on cable packages, cheap introductory rates from internet TV provides have recently crept higher. Sling, PlayStation, DirecTV and YouTube have all instituted recent price hikes, as they're not immune from the same bundling and price pressure from networks that pushes prices up on traditional TV.
Setting this up was easy, too. We bought an inexpensive antenna at a local store that was on sale and simply attached a coax cable to the back of that antenna (the cable came with the antenna) to the cable port on the back of our television, then simply went into the menu on our television and scanned for channels. It found around 30 of them, and they come in crystal clear in about 480p – not high resolution, but good enough, especially on a smaller television. Once the antenna is set up and running, the programming is completely free.
The cost to networks of paying huge sums for sports rights get passed on to customers in the form of higher monthly bills. Broadcast channels like Fox, CBS, and NBC are also shelling out billions of dollars on sports because it’s one of the few things consumers still watch live, which helps the companies sell advertising. Those broadcasters are raising the prices they charge cable operators, leading to higher consumer bills. Congress handed that new-revenue stream—known as retransmission consent fees –to broadcast channels in the early 1990s.
Streaming sticks, which include the Chromecast, Amazon Fire Stick and Roku Streaming Stick, aren’t much bigger than a pack of gum, and they plug right into your TV’s HDMI port. You can then use your smartphone, laptop or—in Roku’s case—a remote control to launch hundreds of steaming apps. These devices are available for well under $50 apiece, and, on their own, don’t require a monthly fee.