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The digital landscape is already fragmented, and it’s continually fragmenting further, as content creators choose to become content providers. In the process, it’s beginning to resemble cable television. Each new app or content library looks like a different channel to consider, and each one is essentially a premium cable offering that requires a separate subscription to view. Services that previously acted as content aggregators are losing outside content with the launch of each new service. Instead, they are creating their own content to maintain value in a crowded marketplace. Even YouTube is getting in on the act, creating more and more channels for viewers to choose from.
As cord-cutting has picked up steam, many cable companies are offering their own "skinny bundle" packages with internet and a few channels for less. It seems counterintuitive, but in 2018, "cutting the cord" can still mean sticking with your current cable company. The important thing when comparing these services is to look at the contract requirements and extra fees. Even if a service price looks the same as many all-streaming packages, if you need to tack on an extra TV box or two the monthly fees will add up quickly.