2010 was the first year that pay television saw quarterly subscriber declines. In the second quarter of 2012, Sanford Bernstein determined that losses took place in five quarters. Leichtman found that the decrease in pay subscriptions was not happening in large numbers. One reason was that some sports events, as well as other types of television (such as series airing on cable-originated networks), could not be seen online. Sanford Bernstein said the number of pay television subscribers increased by 677,000 during the first quarter of 2010, and a poll conducted by The New York Times and CBS News showed that 88% of people surveyed had such a service, and only 15% had considered going exclusively to web services. People under the age of 45, the survey said, were four times more likely to use the Internet only. To combat the trend, pay television providers were allowing people to stream television programs on desktop, laptop and tablet computers. Craig Moffett of Sanford C. Bernstein still stated that high prices and other methods would eventually drive customers away, calling cord cutting "perhaps the most overhyped and overanticipated phenomenon in tech history."
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Originally called “connected TVs,” these sets were later branded by companies such as Samsung and LG as “smart TVs.” According to Tom’s Guide, “the term has come to denote any television that can be connected to the Internet to access streaming media services and that can run entertainment apps, such as on-demand video-rental services, Internet music stations, and Web browsers.” To deliver internet access, smart TVs use either a direct, wired Ethernet connection or built-in Wi-Fi to connect to a home network, according to Tom’s Guide. Most models nowadays have Wi-Fi built in, but definitely check before you make the purchase. Some even come with the latest, fastest Wi-Fi for streaming movies, and if you’re a film buff, that’s a huge plus. Check out these secrets your TV salesman won’t tell you.
Setting this up was easy, too. We bought an inexpensive antenna at a local store that was on sale and simply attached a coax cable to the back of that antenna (the cable came with the antenna) to the cable port on the back of our television, then simply went into the menu on our television and scanned for channels. It found around 30 of them, and they come in crystal clear in about 480p – not high resolution, but good enough, especially on a smaller television. Once the antenna is set up and running, the programming is completely free.
Google Chromecast. The Chromecast device differs in that you plug the dongle into the HDMI port of your TV and "cast" the screen on your phone or tablet to your TV. This means that your phone acts as the remote for the Chromecast, which makes it a little more difficult to use that other dongles. Still, the overall idea of using internet television content and placing it on your television to watch on a large screen is at play.
The main piece of equipment you will need to turn off cable is a streaming device. Luckily, most of us already have one. Many of the TVs sold these days are smart TVs that support various streaming services. Modern Blu-Ray players also tend to have smart features, and if you are a gamer, you can use your Xbox One or PlayStation 4 as a streaming device.
ISP’s vary by location. I’m maintaining a list of providers with affordable internet only plans you can use to cut the cord. If you can’t find one on that page, try your existing provider. Now I know the “big” internet providers seem only to offer “triple play” packages bundling phone, TV, and internet. However, if you dig around on their site you should be able to find an internet service offering.
Bear in mind that, if you’re on the ball, there’s also plenty you can watch for free — with no need to subscribe to anything. This may change in the future as major media companies put more of their products behind a paywall, but for now, some major channels (like ABC, Fox, the CW and PBS) make select episodes of their shows available online for nothing, for a limited time after their original broadcasts. You can watch them through a web browser or through an app on your set-top box.
I’ve been using some battle-tested strategies to pay as little as possible for Internet service. Right now, I’m paying $35 per month for an Internet connection with 50Mbps download speed. I saved just under $800 after kicking my cable subscription to the curb. In 2018, I’ll save hundreds of dollars more compared to my first year of cord cutting. And I’ll have even more to watch than before. Meanwhile, the “you can’t save money” narrative will continue.
In the most common system, multiple television channels (as many as 500, although this varies depending on the provider's available channel capacity) are distributed to subscriber residences through a coaxial cable, which comes from a trunkline supported on utility poles originating at the cable company's local distribution facility, called the "headend". Many channels can be transmitted through one coaxial cable by a technique called frequency division multiplexing. At the headend, each television channel is translated to a different frequency. By giving each channel a different frequency "slot" on the cable, the separate television signals do not interfere with each other. At an outdoor cable box on the subscriber's residence the company's service drop cable is connected to cables distributing the signal to different rooms in the building. At each television, the subscriber's television or a set-top box provided by the cable company translates the desired channel back to its original frequency (baseband), and it is displayed onscreen. Due to widespread cable theft in earlier analog systems, the signals are typically encrypted on modern digital cable systems, and the set-top box must be activated by an activation code sent by the cable company before it will function, which is only sent after the subscriber signs up. If the subscriber fails to pay their bill, the cable company can send a signal to deactivate the subscriber's box, preventing reception.
First, buy a dongle or antenna (or both) and connect to your television. Research and determine which device you want to use. Some people prefer to stick with a specific manufacturer because they have other products from the same place (for example, users of Amazon Alexa might prefer an Amazon Fire Stick while Google Home owners might prefer a Chromecast). Your budget and personal preferences should drive this decision.
FuboTV ($34.99/mo.): Although it is best known for its wide array of international sports networks — it’s particularly ideal for fans of soccer and college athletics — FuboTV also includes a solid package of basic cable outlets and some local network channels. The service offers 30 hours of cloud DVR storage and a “three-day replay” function, giving subscribers three days to watch broadcasts that they forgot to record (with some exceptions because of licensing limitations).
The question of "when does it make sense?" can easily be rephrased as "how much money can I save?" and one of the biggest factors will be the price difference between combined internet and TV service or just internet. These are also the options that vary the most widely based on where you live, and the availability of promotions or contracts that can keep prices down for a short time.