Let's not fool ourselves, the media companies go where the money is, and right now that's still the cable/satellite/telco providers by a wide margin. But according to Steve Shannon, Roku's General Manager of Content and Services, the tide is turning in negotiations between content providers and cable distributors with more rights becoming available for streaming services. "As each contract comes up for renewal, digital rights are becoming more valuable," he says. "Content creators recognize that there's value there and as cable companies are looking to reduce programming costs, some are giving up the digital rights."
Not everyone thought this was a good service when it debuted, but it's so far stuck with that "introductory" price that would put it in line with icky cable subscriptions. If you've got an AT&T phone plan, you can add DirecTV Now for just $10 a month; HBO is included if you've got an AT&T Unlimited Choice or Plus plan. You can watch DirecTV Now on your PC via browser, Apple TV, Amazon Fire TV, ChromeCast, Roku devices, iOS, and Android—it's not on any game consoles. Lacking however: DVR options. There's plenty of video on demand, but not for every show.
In second quarter 2011, Comcast lost 238,000 television customers, compared to 265,000 a year earlier, though the company was making up for these losses with increases in other services such as Internet. Moffett said the slowing rate indicated that online sources were not making people drop cable as quickly. On the other hand, Time Warner Cable and Charter Communications lost more customers in the quarter than in 2010. Time Warner Cable lost 130,000, while Dish Network lost 135,000; by comparison, DirecTV gained 26,000 subscribers, compared to 100,000 the previous year. Nielsen Media Research estimated that the number of households with at least one television set had decreased from 115.9 million to 114.7 million, while also estimating an increase in program viewing by computer, tablets or smartphones. Services such as U-verse were increasing their subscriber numbers by offering special features: U-verse's "My Multiview" option allowed people to watch four channels at once, while Cablevision's "iO TV Quick Views" allowed the display of up to nine channels at once.
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Going forward, I expect us to stick with the services we have, while occasionally adding another service for a month or two in order to binge-watch their unique offerings. I don’t expect us ever to return to a traditional cable package, at least not in the foreseeable future without some major changes to the structure of how cable television service works.
Why not hook your TV to an antenna and get many HD channels for free. All local broadcasters CBS, ABC, NBC, PBS, FOX broadcast free over the air HD programs. That is zero monthly bill and zero is good. For sports and other program the internet is full of resources that offer most programming for free or a small fee such as Netflix and Hulu that you mentioned above. Why not suggest these to our readers?
Plus, devices like AirTV or a computer set up with a tuner card and software like Plex can bring antenna channels to any of your other devices with very little setup required. Amazon is mixing things up with its Fire TV Recast, a "headless" box that can deliver live or DVR'd local TV to other screens in your house. The device launched November 14th, and the promise of Alexa-controlled viewing that stretches from your Fire TV stick, to an Echo Show, to iOS and Android phones running a Fire TV app, is a tantalizing one.