Recently, Comcast announced that it struck a deal to add Amazon Prime Video to the online content available through its Xfinity X1 service. Amazon’s original content will join other services available through Xfinity, including Netflix, YouTube, and Pandora. In a statement, Comcast’s president of consumer services, Dana Strong, argued for the addition: “Amazon Prime Video’s growing list of originals, movies, shows, documentaries, and kids’ programming will be an excellent complement to the overall X1 viewing experience.”
Armed with technology that makes a smaller antenna possible and a digital protocol that makes the signals easier to capture over longer distances, antenna companies are now delivering powerful long-range units with home decor as a design directive, resulting in small, unobtrusive and even fashionable indoor models. Mark Buff, CEO of antenna maker Mohu says that with cable TV having been the norm for so long, "many people had forgotten that OTA (over the air) signals still exist. But we're now seeing increased interest by cord cutters. And even customers who aren't cancelling subscriptions are using antennas for second and third TVs as well as for their vacation homes, saving the cost of additional cable boxes."
Let's not fool ourselves, the media companies go where the money is, and right now that's still the cable/satellite/telco providers by a wide margin. But according to Steve Shannon, Roku's General Manager of Content and Services, the tide is turning in negotiations between content providers and cable distributors with more rights becoming available for streaming services. "As each contract comes up for renewal, digital rights are becoming more valuable," he says. "Content creators recognize that there's value there and as cable companies are looking to reduce programming costs, some are giving up the digital rights."
Some broadcasters have elected to embrace the concept of cord-cutting by establishing subscription-based over-the-top content offerings of their own, such as HBO Now. Alongside the 2014 launch of CBS All Access, Les Moonves stated that there was a "very strong possibility" Showtime would also offer an OTT service—a plan which would be realized in June 2015. On March 31, 2016, Canadian sports channel Sportsnet (owned by media and telecom conglomerate Rogers Communications) announced an OTT service offering its four regional feeds and two main national channels.
The Contour TV plan with 140+ channels will suit anyone looking to capture a lot of favorites. It has nearly every channel except premium networks and specialty sports. You can also choose its TV Starter or Contour Flex (usually around $25 per month), and get the basics like PBS, ABC, the CW. Cox offers supplemental TV packages you can add on to that to get just your favorite genre-specific channels. Choose from sports, movies, and variety packages for an additional $10 per month.
The question of "when does it make sense?" can easily be rephrased as "how much money can I save?" and one of the biggest factors will be the price difference between combined internet and TV service or just internet. These are also the options that vary the most widely based on where you live, and the availability of promotions or contracts that can keep prices down for a short time.